Kovach Marketing designs and implements communication strategies in the form of print, broadcast, outdoor and direct mail campaigns. The campaigns begin with a thorough understanding of the customers’ attitudes and appropriate media, transitioning to creative message development. Upon implementation of the campaigns, constant monitoring is employed to determine effectiveness followed up by modifications as needed. We believe there is no one size fits all solution to communications / marketing and each client deserves a strategy as unique as they are.

Authenticity, empathy and persuasion are at the heart of effective storytelling. Homebuyers today must have trust in the brand of choice and align with the company’s principles. Kovach Marketing has developed a particular knack for identifying and articulating the heart of the message and delivering to customers, eye-to-eye with respect. The story, the message is delivered consistently across all platforms and allowed to evolve with time.

Public Relations is managed through traditional channels and Social Media Platforms. It can take on many forms, from press releases to announcements, testimonials and community events. The Kovach Marketing team has deep relationships with local, regional, and national reporters who cover the homebuilding and real estate industries. When developing all messages, we thoroughly research the topic, develop and obtain client approval prior to submission and follow up with performance analytics

Over the years, Social Media has become an integral part of overall brand management, enhancing customer relationships. Knowing how deeply each of these platforms reaches into the online community is critical to an effective marketing strategy and Kovach Marketing brings that knowledge to the table. Choosing the right platforms and knitting them together provides multiple points of engagement and actionable steps.

Event marketing is the experiential marketing of a brand, service, community and home through memorable experiences or promotional events. When appropriate, Kovach Marketing will recommend on-site events designed to reach your target audiences. The subject of the event will be tailored specifically to the occasion. Kovach Marketing supervises and coordinates all the details on behalf of the client to ensure a successful outcome and to not burden the client with unnecessary details.

There are times when ‘what can go wrong, will go wrong.’ Our team of experienced brand and reputation managers are on-call to mitigate the effects of crises through the creation of intentional and empathetic internal and external communication strategies.