Based on decades of experience and carrying knowledge forward, we bring our clients a complete perspective of the latest homebuilding trends and tools and provide timely execution of actionable insight. Areas of strategy development and consultation range from evaluation of current marketing trends and media opportunities to identifying target markets and creating specific communication plans and schedules.

Branding by definition is the sum of all experiences and includes every touch point of customer and consumer connection. It is this understanding that serves as the foundation of our strategic marketing strategies… It is Kovach Marketing’s understanding that will uniquely inform strategic corporate and community branding.

In order to effectively develop new brands, we seek to understand the perception of the market and present what is real and authentic, while guiding the evolution. The brand foundation is built on trust. Customers trust a brand when their experiences consistently meet or beat their expectations.

Kovach Marketing is founded on the strength and importance of market research. It guides businesses down the best possible path to achieve desired results, which is why we advocate its use always.

As brands begin to emerge, it is often time to take steps to trademark the name and the icon. A trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your company, your community and your neighborhoods. It's how customers recognize a brand in the marketplace and distinguish you from your competitors. Kovach Marketing will facilitate the steps and insure the identity is protected.

Marketing programs are evaluated not only in terms of their message but also where they will live in the vast media landscape. Each Kovach Marketing Account Executive is a proven Media Strategist who understands the effectiveness of mediums available, the roles they play in the marketing mix and the responses to be expected. From yearly media plans to one-off media buys, we strategically lead paid media programs with a keen understanding of metrics and tactical performance.

Tapping into a fresh perspective is always a good starting point. Kovach Marketing analyzes user web site experience, web analytics, the impact of your paid advertising and email marketing. Upon completion of the audit, we deliver a ‘next steps’ plan to enhance your position in the market and overall engagement.