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Behind the Scenes Look at Getting Creative on Parasol by TRI Pointe Homes

Behind the Scenes Look at Getting Creative on Parasol by TRI Pointe Homes

Kovach Marketing had a lot of fun developing the theme for Parasol by TRI Pointe Homes, a townhome community in Fremont, CA. The goal of the marketing platform was designed to not only showcase the builder’s innovation in architectural design, but the promise of metropolitan living at its finest in a city that has won awards for quality of life.

The name Parasol and its umbrella logo design is meant to encompass all ages of life…as under an umbrella, where the sanctuary of home can be found by all. Fun images, brightness and color invite the viewer into a world of connecting with others and with community for a good life, a simple life filled with warmth and sophistication.

Unique messaging includes “Fremont Happenings” to capture the essence of how Parasol will offer much more than a house, but the attractive world of Fremont and living in a connected community.

Click here to view Parasol by TRI Pointe Homes.