CONTENT IS KING!
Content marketing is all about consistently providing something of relevant value to your target audience. High-quality content marketing should always about the customer. What that means is if you align company goals with the needs of your customer, you’ll have the best chance to achieve desired results and business success. Goal-oriented content mark...
Dana Kovach's Contribution To Builder & Developer
Tapping the Power of Engagement
Finding success by getting personal with your marketing approach
by Dana Kovach
When it comes to building and marketing a brand, there are some tried and true methods that many marketing professionals will tell you are the milestones that must be achieved for best success. Those touch points have rarely been more vita...
Step Up to the Plate and Help OC Homeless
Helping others has always been a big part of what we do at Kovach Marketing.
After working for many years with HomeAid and Families Forward and to support their outreach campaigns, our team decided to step up its game. And we would love to have you join us!
Families make up 61 percent of those living in Orange County shelters, and they are in need of b...
Changing The Web Brand: Century Communities
We recently launched the newest of our brand-recalibrating websites, this time for Century Communities as part of an overall corporate branding campaign. Based on an all-encompassing brand strategy, including Century’s nation-wide divisions, the strategy called for a website overhaul, incorporating customer-centric messaging, logos, and the new tagline...
Kovach Clients Have Customers' Trust!
We are excited and proud to share the news that a number of our clients are on the Lifestory Research America’s Most Trusted® National Homebuilders list for 2017! Shea Homes, TRI Pointe Homes, Century Communities and Lennar are among the top 20, as determined by a national survey. Trust is a hugely important factor in the home buying process becaus...
Bella Vista Estates by Griffin Residential
The Inland Empire has rapidly become one of the fastest growing regions in Southern California. As competition increases in key areas, effective marketing is a crucial driver of sales success. Kovach Marketing took on this task for Griffin Residential, launching a grand opening campaign for Bella Vista Estates in Riverside. This collection of single-level an...
Design Honored by BIA Bay Area Excellence in Home Building Awards
Update: We won!
Kovach Marketing is very excited to announce that the brochure design for TRI Pointe Homes’ community of Redstone in Vacaville has been chosen as a finalist in the 2016 Excellence in Home Building Awards. The awards will be held Friday, April 8th in San Fransisco.
“The overall design with lifestyle photography, logo elements...
Double Launch for Shea Homes at Baker Ranch
Timing is critical when it comes to bringing new product to market. Kovach Marketing recently assisted Shea Homes with gaining maximum advantage of timing with the pre-spring launch of two new neighborhoods, Crestline and The Courts, at Baker Ranch in Lake Forest, California. The two new communities complement one another. Crestline offers detached homes and...
Branding for Architerra Homes of Northern Idaho
Kovach Marketing was tasked with forging the Architerra Homes brand. Putting the customer at the core of all messaging, the Architerra Homes story is one that understands that home building is about relationships with an obligation to add value for the customer in everything they do.
The website design needed to be responsive, but still engage the custome...
Heritage Crossings by Griffin Residential Opens January 9th
We really enjoyed designing the Heritage Crossings campaign, Griffin Residential’s newest new-home neighborhood in Wildomar which will be celebrating it’s opening January 9th.
Our aim was to create a simple and rustic, yet modern look, emphasizing the experience of rural comfort with all of the conveniences of modern living. With space to grow...
Liberty Square NAHB Silver Winner Best Logo & Best Brochure
When a team comes together and shares a passion for excellence, something great happens. Kovach Marketing’s work on Liberty Square for McCaffrey Homes has been awarded the NAHB 2016 Nationals Silver Awards for Best Logo Design and Best Brochure for a Community and is in the running for the 2016 Gold Awards. We very much look forward to the show on Janu...
Kovach Marketing Launches Redesigned Website for JWilliams Staffing
The dynamic design of the new website for JWilliams Staffing was months in the making, involving an intricate group effort by the entire teams of Kovach Marketing and JWilliams Staffing. The redesigned website is meant to reflect the professional excellence of the firm as the nation’s number one real estate staffing agency.
You’ll see how easy...
Inspired Design: TRI Pointe Homes Candelas Ad
Kovach Marketing is proud of this magazine ad for the Encore Collection luxury neighborhood at Candelas in Arvada, Colorado. Designed as an invitation to pursue greatness, inspiration came from the homebuilding excellence of TRI Pointe Homes and its location in the gorgeous, sprawling master-planned community. The headline “Big. Bold. Beautiful.”...
Kovach Marketing Introduces Shea 3D
Call it the ultimate in buyer engagement, because that’s what it is. Shea Homes’ new Shea 3D design innovation, now being showcased at Ventana in Esencia, changes the way homebuyers see their future. Buyers not only select their floorplan, they also select the configuration of its primary living areas to focus on kitchen-centric, entertainment-ce...
Behind the Scenes Look at Getting Creative on Parasol by TRI Pointe Homes
Kovach Marketing had a lot of fun developing the theme for Parasol by TRI Pointe Homes, a townhome community in Fremont, CA. The goal of the marketing platform was designed to not only showcase the builder’s innovation in architectural design, but the promise of metropolitan living at its finest in a city that has won awards for quality of life.
Kovach Marketing Designs New Website for Griffin Residential
In addition to the creation of the websites for Serrano Hills in Yucaipa, Bella Vista Estates in Riverside, and Heritage Crossings in Wildomar, Kovach Marketing was honored to be able to design and develop Griffin Residential’s new corporate website. The design is modern, clean, and responsive, built to showcase the company’s identity.
HomeAid America 'Unselfie' Campaign
It’s always exciting when a plan comes together, particularly for a great cause!
This year, Kovach Marketing had the privilege and opportunity to design and implement the “Unselfie to Help End Homelessness” campaign for HomeAid America, sponsored by Wells Fargo. HomeAid is the charity of the building industry and one of the nation's ...
A Shifting Population: College Grads Are On the Move
Where college grads move after school has the potential to change the demographic landscape of the nation. More and more young people are going urban and choosing to live within three miles of various city centers, and not just in New York or Los Angeles. The largest increases in college graduate populations are in Denver, San Diego, Nashville, Salt Lake Cit...
New York Soho Inspires Design of McCaffrey Homes’ Liberty Square Logo
Liberty Square in NW Fresno by McCaffrey Homes provided a unique opportunity to design a logo reflecting the community’s versatility, offering a range of floor plans to fit every stage of life.
“Our goal in designing the logo was to capture the essence of today’s lifestyles. We found inspiration in the New York Soho district, with its ch...
The Shea Wall of History Project
Kovach Marketing recently had the honor of designing “The Shea Wall of History” for the company’s new Southern California Division office in Irvine, CA. Deservedly, Shea Homes takes great pride in their extensive history, their people, and their homes. They value honesty, integrity, teamwork, respect for the individual, and a competitive sp...
Kovach Marketing Launches New Website for Robert Hidey Architects
The clean, rich design of the new website for Robert Hidey Architects was developed through a high level of collaboration, working together as a team, and inspired by the exceptional reputation RHA has built over the past 25 years. The new website is meant to reflect the well-respected company’s innovative and engaging style of design and industry lead...
At The Core of Your Brand
All around us there is wealth of talent among our family, our friends, our partners, our consultants and our team members. We welcome their contributions and often find that adding their voice to our own helps us find a new path or uncover a new truth. From time to time I’ll be adding these voices to mine as I continue to look for inspiration and excel...