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Branding for Architerra Homes of Northern Idaho

Branding for Architerra Homes of Northern Idaho

Kovach Marketing was tasked with forging the Architerra Homes brand. Putting the customer at the core of all messaging, the Architerra Homes story is one that understands that home building is about relationships with an obligation to add value for the customer in everything they do.

The website design needed to be responsive, but still engage the customer with intelligent and user-friendly design. An earthy color palette speaks to the outdoor lifestyle of Northern Idaho. The feel and photography of the site compliment the new tagline: “Where Life Happens,” evoking a simple home life and the company of loved ones. Its focus goes beyond the home, highlighting features such as parks, hiking trails, elementary schools and more. The clean graphic representation allows the enduring quality, innovation and ethics promised by Architerra Homes to shine, and easy navigation helps visitors learn more about their homes and communities.

“The branding of Architerra Homes was an exciting project for Kovach Marketing,” said Brian Newquist, Vice President of Operations. “We had an opportunity to tell a great story with a new vein for the logo and website that redefined and encompassed the benefits to the customer.”

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