Be Inspired.
Sometimes, it takes fresh eyes to deliver new insights. Come to us with your business goals and objectives, and we'll breathe new life into your marketing.
Book A Discovery CallContent marketing is all about consistently providing something of relevant value to your target audience. High-quality content marketing should always about the customer. What that means is if you align company goals with the needs of your customer, you’ll have the best chance to achieve desired results and business success. Goal-oriented content marketing can bring about a deeper level of ongoing engagement and an experience that is more likely to develop desirable behaviors such as a greater willingness to share personal data, a greater interest in upselling opportunities, or greater brand loyalty and evangelism.
It can be said that content marketing, along with social media and SEO, is a clever blend of marketing where all three overlap and need collaboration, but content marketing is also very much its own thing. Remember the Google Panda algorithm update that mandated the concept of relevance and value in content to gain higher ratings for web pages.
Here are some best practices followed by content marketers to keep in mind for both B2C and B2B:
The more tactics you use, the more you will create enhanced customer awareness, engagement, leads and sales. Once you have identified your goals, customers and have a story, the next step is to determine which channels work for your story. Map the content to specific channels and then identify the content you have and what content may need to be created, understanding the process is forever evolving. A few examples include:
Successful content marketing is listening to your customers to meet their needs and interests, and producing high-quality content that is relevant and valuable. Kovach Marketing’s primary goals follow this path to affect positive change for our clients. Driven by a process called “creative intelligence,” we LISTEN to your vision, ANALYZE market trends and DESIGN comprehensive programs to turn your key objectives into a reality.
We hope you enjoy a few examples of the stories we’ve created for our clients, from “Inspired Conversations” of The True Life Companies, connecting in A Town Anaheim and useful formation from TRI-Pointe Homes.
Sometimes, it takes fresh eyes to deliver new insights. Come to us with your business goals and objectives, and we'll breathe new life into your marketing.
Book A Discovery Call