Tapping the Power of Engagement

Finding success by getting personal with your marketing approach

by Dana Kovach

When it comes to building and marketing a brand, there are some tried and true methods that many marketing professionals will tell you are the milestones that must be achieved for best success. Those touch points have rarely been more vital than in today’s ever-changing world of technological advancement, where news and information move at lightning speed with the mere click of a button, and can just as easily be dismissed with the swipe of a fingertip across a screen.

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