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HomeAid America 'Unselfie' Campaign

HomeAid America 'Unselfie' Campaign

It’s always exciting when a plan comes together, particularly for a great cause!

This year, Kovach Marketing had the privilege and opportunity to design and implement the “Unselfie to Help End Homelessness” campaign for HomeAid America, sponsored by Wells Fargo. HomeAid is the charity of the building industry and one of the nation's leading non-profit organizations building new lives for America’s homeless families and individuals through housing and community outreach. We are happy to be HomeAid America’s marketing partner, and proud of our involvement over the last 25+ years.


Unveiled at PCBC in San Diego June 24th, the campaign allowed visitors to stop by the booth to take an “unselfie” with their pledge to help end homelessness and learn more about HomeAid America. Participants were then encouraged to share their photo through social media to spread awareness of the organization.

The campaign created activity at the event and served as a draw for the HomeAid booth, as well as augmenting the organization’s social media efforts. The HomeAid America Facebook page garnered approximately 75 percent more page likes during the UnSelfie Campaign then it would usually get in a similar timeframe. Post reach saw an 869 percent increase during the campaign and immediately after, and post likes went up by nearly 500 percent.


A Twitter party planned in house and hosted in part by our social media coordinator ran simultaneously for one hour during the first day of PCBC. The Twitter party was an opportunity for those not present at PCBC to experience some of the activity at the booth on the event floor, as well as to learn more about HomeAid America’s national fight against homelessness.

Overall, the campaign was a great success and a lot of fun. Local divisions of HomeAid across the country are considering adding the “Unselfie to Help End Homelessness” campaign to their event presence in the near future.

Click here to learn more about HomeAid America:

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