Differentiate. This is the key distinction in work you’ll see from Kovach Marketing. The traditional view of design is four possible goals: 1) Identify, 2) Inform, 3) Entertain, or 4) Persuade. We believe effective branding adds a fifth level: Differentiation. While the first four are tactical, the fifth is strategic with roots planted deep in aesthetics – a powerful combination of logic and magic.
How do we create differentiation for the brands we serve? By studying brand equity, community, environment and finding the relevant links that create a deeper connection with the brand.
Inspirational. After the listening, analyzing and designing is done, the end product materializes. This is the fun part, and we hope you enjoy touring our portfolio!